SMS that fits your industry and your country.
Practical guides for 12 industries in six markets: what to send, copy-ready sample messages, the regulator and data protection rules that apply locally, and an API example. Written for the way each country actually pays, speaks and regulates.
Uganda
All Uganda use cases From SACCO deposit alerts in Mbarara to school fee reminders in Kampala, SMS is still the one channel that reaches every MTN and Airtel subscriber in Uganda. Pick your industry to see the messages that work, the UCC and data protection rules that apply, and how to send them with the eSMS Africa API.
Kenya
All Kenya use cases Kenya runs on M-Pesa and SMS. Businesses use text messages for payment receipts, SACCO loan reminders, school fee balances and church announcements, in English and Kiswahili. Choose your industry to see sample messages, the CA, Safaricom and ODPC rules that apply, and how to send with the eSMS Africa API.
Tanzania
All Tanzania use cases Kiswahili SMS reaches customers on Vodacom, Airtel, Yas and Halotel from Dar es Salaam to Mwanza, on any phone. Choose your industry to see Kiswahili and English sample messages, the TCRA and PDPC rules that apply, and how to send with the eSMS Africa API.
Rwanda
All Rwanda use cases Rwanda has some of the clearest SMS marketing rules in Africa: identify yourself, say where you got the number, honour STOP within 24 hours and stay quiet between 7pm and 7am. Choose your industry to see Kinyarwanda, English and French sample messages, the RURA and data protection rules that apply, and how to send with the eSMS Africa API.
Zambia
All Zambia use cases From mobile money receipts in Lusaka to input-season reminders for farmers in Eastern Province, SMS reaches Airtel, MTN and Zamtel subscribers on any handset. Choose your industry to see sample messages in English, Bemba and Nyanja, the ZICTA and data protection rules to follow, and how to send with the eSMS Africa API.
Nigeria
All Nigeria use cases In Nigeria the route matters as much as the message: OTPs and alerts must travel on the transactional route to reach DND numbers, while promotions must respect the NCC 2442 Do-Not-Disturb choices. Choose your industry to see sample messages, the NCC, NDPA and sector rules that apply, and how to send with the eSMS Africa API.
The 12 industries we cover
Banking & microfinance
Transaction alerts, loan reminders, statements and member notices for banks, SACCOs and microfinance lenders.
Mobile money & fintech
OTP at sign-up and login, payment receipts, failed-payment nudges and fraud alerts for wallets, lenders and payment apps.
Insurance
Premium reminders, policy confirmations, claim status updates and renewal notices.
Healthcare
Appointment reminders, lab results ready, medication refills and outreach for clinics, hospitals and pharmacies.
Schools & universities
Fee reminders, term dates, results, attendance alerts and emergency notices to parents and students.
Retail & e-commerce
Order confirmations, delivery updates, loyalty points and consent-based promotions.
Logistics & delivery
Dispatch notices, rider ETAs, delivery codes, failed-delivery rescheduling and proof of delivery.
Agriculture
Input and payment notices, collection-day reminders, market prices and extension tips for farmers and cooperatives.
Government & NGOs
Programme registration, beneficiary payments, public notices and field-team coordination.
Hospitality & travel
Booking confirmations, check-in details, transfer pick-ups, event logistics and guest feedback.
Churches, faith groups & events
Service times, giving receipts, group announcements, event tickets and reminders.
Utilities, ISPs & telecom
Token and bill notices, outage alerts, installation appointments and payment receipts.
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