SMS marketing guides and articles

13 articles from eSMS Africa about SMS marketing. Newest first.

• SMS Marketing in South Africa: POPIA Consent, WASPA Rules and Setup How POPIA section 69, the WASPA Code and CPA timing rules apply to SMS marketing in South Africa, with sample messages for each legal basis and a pre-launch checklist. SMSBusiness· 9 min read
• Transactional vs promotional SMS in Africa: the rules country by country Time windows, consent, opt-out and DND rules for six markets in one table, with a simple test for deciding whether a message is transactional or promotional. Guide· 8 min read
• SMS Marketing for Kenyan Retailers: Opt-in, Sending Windows and M-Pesa Offers How Kenyan shops and online sellers build opted-in lists, write offers that fit one SMS, stay inside Safaricom's promotional window and measure results with M-Pesa. SMSBusiness· 9 min read
• Retail and E-commerce SMS Marketing in Uganda: Consent and Quiet Hours How Ugandan shops and online sellers stay within UCC regulations 11, 12, 19 and 20: consent, the three-month rule, STOP opt-outs, quiet hours and ready templates. SMSBusiness· 10 min read
• Retail SMS marketing in Zambia: daytime sending, consent and opt-out How Zambian shops and online stores can run SMS promotions that customers welcome: daytime sending, one offer a day, consent records, working opt-outs and order updates. SMSBusiness· 7 min read
• SMS Marketing Law in Kenya: Consumer Rules, the DPA and ODPC Cases What Kenyan law actually says about SMS marketing: the CA opt-in rule, the Data Protection Act and its 2021 regulations, ODPC compensation awards and a checklist. Guide· 8 min read
• Rwanda's 7pm to 7am SMS rule: RURA's messaging regulation explained Rwanda bans commercial SMS between 7pm and 7am and requires every marketing message to name its sender, state where the number came from and offer a free opt-out. Here is RURA's regulation, article by article. Guide· 9 min read
• Tanzania's data protection law and SMS marketing: what to do first What Tanzania's Personal Data Protection Act 2022 means for SMS marketing: PDPC registration, collecting numbers properly, the section 35 opt-out right, sensitive data and a pre-send checklist. Guide· 8 min read
• Bulk SMS in Lusaka: a practical guide for SMEs, schools and churches A practical guide to bulk SMS in Lusaka for small businesses, schools and churches: kwacha prices, topping up with Airtel Money or MTN MoMo, templates and the rules to follow. AfricaSMS· 7 min read
• Zambia's Data Protection Commissioner: what SMS senders must do The Office of the Data Protection Commissioner is now enforcing Zambia's 2021 Act. Here is what businesses, schools and churches that send SMS should do about registration, consent and opt-outs. Guide· 7 min read
• How to run a high-converting SMS campaign in Africa A practical playbook for bulk SMS that lands, gets clicked, and converts across African markets. Guide· 1 min read
• What are SMS best practices? Use a registered sender ID, keep messages concise, personalise where possible, respect opt-in for promotions, include a clear call to action, and send at sensible local times. Help· 1 min read
• SMS Marketing in Africa: Campaigns That Actually Convert With 98% open rates and near-instant reach, SMS is Africa's most effective marketing channel. Here's how to run campaigns that convert. SMSBusiness· 1 min read