A segment is a saved, reusable filter over your contacts. Build it once — “customers in Kenya”, “signed up this month” — and reuse it across campaigns.
Create a segment
- Open Segments and choose New segment.
- Pick which contact lists to draw from (or leave empty to use all of them).
- Add one or more filters. Each filter is a field, a condition and a value.
What you can filter on
- Name or phone — e.g. phone starts with +254.
- Tag — contacts in lists tagged, say, “vip”.
- Custom fields — any column from your uploaded CSV, like city or plan.
Choose match all to require every filter, or match any to include a contact that meets at least one.
Preview and use
Select Preview audience to see how many contacts match and a sample of them. When you're happy, pick the segment as the audience for a campaign. Find it under Segments in your SMS dashboard.