Merge fields let one email speak to each person individually. Wherever you put {{column_name}}, eSMS Mail swaps in that contact's value from your uploaded file.

How to use them

In Compose, switch To to Send to a list and pick your list. The columns from your file appear as chips — click one to insert it, or type it yourself. You can use them in both the subject and the body.

Built-in fields

  • {{name}} — the contact's name
  • {{email}} — the contact's email address

Your own fields

Any other column you uploaded is available too. For example, with columns name, county, amount, due_date:

Subject: {{name}}, your balance of KES {{amount}}

Hi {{name}},
Your balance for {{county}} branch is KES {{amount}},
due on {{due_date}}. Thank you.

Each recipient receives their own filled-in version. If a contact is missing a value, that field is simply left blank — so always keep your spreadsheet tidy.

Tip

Send yourself a quick test first (add your own email to a small test list) to see exactly how the merged email looks before a big send.