Global SMS - Middle East

SMS to United Arab Emirates
OTP, alerts and bulk SMS.

Reach subscribers on e& (Etisalat) and du from the same eSMS Africa account, API and dashboard you use for Africa - with global coverage via our routing network.

Contact sales Create a free account

One API for Africa and the world Delivery reports Pay as you go in USD

Mobile networks in United Arab Emirates

e& (Etisalat)du

Country code

+971

Status

On request

Price per SMS

Price on request - sales@esmsafrica.io

Request this route

Pricing

SMS pricing for United Arab Emirates

Coming soon - United Arab Emirates is available on request. Tell us your expected volume and use case and we will quote and enable the route for your account.

Price on request

Contact sales

sales@esmsafrica.io

Contact sales All pricing

Before you send

Sender ID and compliance in United Arab Emirates

Sender ID

Sender ID registration required

Sender IDs must be registered under the TDRA framework before use. Promotional messages typically carry an "AD" prefix in the sender or content.

Rules change often - our team confirms the current requirements before your first campaign.

Compliance

What to know in United Arab Emirates

Promotional SMS is restricted to permitted daytime hours and must only go to consenting recipients.
Transactional and promotional traffic are registered and routed separately.

Our acceptable use policy

Number format

Sending to +971 numbers

Use E.164 format: the country code, then the subscriber number without its leading zero.

Country code

+971

Example

+971501234567

Example number is illustrative. Languages: Arabic, English.

cURL - send an SMS to United Arab Emirates

curl -X POST https://api.esmsafrica.io/v1/sms/send \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "to": "971501234567",
    "from": "MyBrand",
    "message": "Your verification code is 123456"
  }'

REST reference, SMPP details and SDKs for Node, Python, PHP and Go in the API documentation.

Use cases

What teams send to United Arab Emirates

OTP & verification

Deliver one-time passcodes to users in United Arab Emirates signing up or logging in.

Alerts & reminders

Transaction alerts, order updates and appointment reminders.

Cross-border operations

Reach staff, partners and travellers in United Arab Emirates from the same account you use for Africa.

Customer messaging

Service updates and opted-in campaigns, with delivery reports for every message.

FAQ

SMS to United Arab Emirates: questions, answered

Can I send SMS to United Arab Emirates with eSMS Africa?

United Arab Emirates is available on request. Contact our sales team at sales@esmsafrica.io and we will confirm pricing and enable the route for your account.

Can I use an alphanumeric sender ID in United Arab Emirates?

Sender IDs must be registered under the TDRA framework before use. Promotional messages typically carry an "AD" prefix in the sender or content.

What number format should I use for United Arab Emirates?

Use international E.164 format: the country code +971 followed by the subscriber number, without the leading zero, for example +971501234567.

Which networks can I reach in United Arab Emirates?

Messages reach subscribers on e& (Etisalat) and du, through global coverage via our routing network.

What compliance rules apply to SMS in United Arab Emirates?

Promotional SMS is restricted to permitted daytime hours and must only go to consenting recipients. Transactional and promotional traffic are registered and routed separately.