Why a Sender ID
A Sender ID is the name recipients see instead of a number - it builds trust and brand recognition. Promotional IDs suit marketing; transactional IDs are for OTPs, bank alerts and service messages and are strongly recommended for critical traffic.
Registration requirements
- Sender ID name up to 11 characters, non-generic, aligned to your product/brand
- Trademark proof (for a product) or Certificate of Registration (for a company name)
- A signed authorization letter for eSMS to raise the ID with the network
- For transactional IDs: a letter confirming the transactional use case where required
Setup fees (reference)
| Network | Setup | Recurring |
|---|---|---|
| MTN | None | UGX 250,000 / month |
| Airtel | UGX 250,000 | None |
Registered per network (pre-registration enforced on MTN); allow up to ~3 weeks.
Onboarding - documents required
- Signed service order form
- Organization's Certificate of Incorporation (organizations only)
- Organization's or individual's Tax Certificate
- Authorized representative's Passport or National ID
- Details of the authorized representative / individual
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