SMS for Government and NGOs in Africa: Reaching Everyone

When a message has to reach everyone - not just the connected few - SMS is unmatched. It works on any phone, in any region, without data.

Universal reach

Health campaigns, benefit and registration reminders, weather and safety alerts, and voter or census information all depend on reaching the whole population, including rural and low-income households. SMS is the one channel that does this at scale.

Coordination in the field

NGOs and agencies use two-way SMS to coordinate field teams, collect simple survey responses, and confirm attendance at clinics or distributions - no app required, even where connectivity is thin.

Trust and compliance

Branded sender IDs make official messages recognisable and harder to spoof, and opt-out handling keeps campaigns compliant. Delivery receipts give programme officers real accountability for reach.

Get started

Run your next public campaign on eSMS: get started.